Saturday, March 14, 2015

& Other Stories

When what seems like long ago, I saw a sign in Soho, and became *excited*
The long awaited & Other Stories was finally arriving state side. 
Soon my instagram feed was flooded with fellow New Yorkers who rejoiced in it's opening, and off I went.

Located in Soho, where the uber trendy, fashionistas, and models dwell, lies the new store.

H&M's newly launched brand already made it's mark in Europe, but it's finally time for us to have a peek at what the brand holds.

Tonight, I made my first rounds of the store and below are my general thoughts based on first impression.

 Aesthetically the store is well balanced for the eyes.
The store was actually far larger than I imagined which was a pleasant surprise.
More to see while I par ooze.

Here are my general thoughts based on first impression:

1. The store and the clothes are quite posh looking. If Club Monaco and J Crew came together, the baby would be & Other Stories. A little posh, a little casual, with some bold colors thrown into a sea of neutrals.

2. They have quite an accessories and shoes selection.
The purses and other small leather goods come in the classic materials and shades such as black and camel, but in the corner of my eye I noticed neon orange and red bags. Slight pops of color in unconventional materials.

3. The store does not have classic H&M prices. 
The prices are like Club Monaco and J Crew. Most blouses I saw were $75-$100 
All the shoes I checked were over $100

4. There is a Sales section, and all I saw was 50% off stickers so that was a plus, and where I scored a small souvenir for the night. 
Additional plus with the fact that the section was not completely disheveled which is a huge turn off - *ZARA...*

5. The jewelry pieces are just ok.
Nothing seemed very heavy or made from any great materials. It all seemed dainty and charming but light feeling and quite cheap.

6. They have a very over priced body care section.

Overall thoughts.
It's okay...
 The materials of the clothes seem nice enough, though prone to wrinkling for those quite nice and simple blouses. The style seems simple, nothing incredibly out there but does involve color and splashes of quirkiness. They also have some interesting material pieces using scuba and neoprene.
I appreciate the large variety of shoes, bags, accessories, and body products created so I am able to wander around the store without being bored, but it does not seem like a place where I would actually leave with a shopping bag full of goodies.


  1. I like your blog and this post very much! I like your style of writing and your photos! Everything is so beautiful!
    I’ll be happy to see you in my blog!)

    Diana Cloudlet


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